Colleen's Quick Sales Tip for Today

Look at each customer as a person. Explain how your
product or service adds value to them based on what they
want. Have the attitude that you are helping people get
what they want. If you truly believe what you are selling
will help them (and you should!) explain how it will make
them feel. In other words, how are you making their
life easier? How are you adding value? As a salesperson,
you are first and foremost a problem solver.

Comments

[Doug Stahl]

I agree 100% on your approach. So many times we assume because we love our product or service that it will be received by our customers the same way! Well, first we must uncover the pain to have any gain! The gain is for us as sales people and for the client. The old adage I always use with my people is, "WIIFM!" Give a customer a reason to share their email or anything else with you...don't just ask them for their email and think they will respond automatically. Getting an email is even more difficult than getting a home number these days! Give them a reason to share. "Folks, from time to time we like to send out discounts and even free service to our customers via email. It's easy to print out and bring to the service lane when you're getting your car serviced, would it be okay if we place you on our emailing list?" Instead of, "What's your email address?"

Thank you for this blog!

Doug Stahl